In 2010, Maria Da Silva saw a gap in the market for well-written content that resonates with an intended audience. She recognised that consumers typically struggle to understand business and finance terminology.
Treating customers fairly
Silva Media was founded on the principles of treating customers fairly – a policy introduced by the Financial Services Authority (FSA) in the UK in 2007.
The principles are simple and straightforward: market products in the appropriate way to the appropriate audience; give consumers clear information to make an informed decision about a product or service; ensure that the fair, honest and transparent treatment of consumers is central to the company’s culture.
The ethics and standards inferred by these principles have become the benchmark for good financial practices globally. Silva Media works with companies to create content that upholds the spirit of these principles.